Effective sales enablement prepares reps for "the moment of truth," i.e. when they're in front of a customer. In this ebook, you will find tips and tricks used by customer-obsessed companies to prepare their reps to deliver a best in class customer experience.

This includes how to:

  • Create smarter content and provide it to your reps at the right time;
  • Enable your reps to practice their pitch and obtain specific feedback; 
  • Help managers become better coaches and provide them with data and analysis to improve sales performance; and
  • Leverage technology to engage, energize and help your reps close more deals.
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